The Strategic Business Unit (SBU) Executive will be responsible for the rapid sales and profit growth of the assigned strategic business unit comprised of the product lines. This extends from existing products to developing new products for the company, and to help develop new ideas based on industry experience, contact with customers and prospects. He/She must posses outgoing personality and enjoy spending time in the market to understand customer needs, their problems and find innovative solutions for a broader market reach.

SBU executive will be the marketing leader for the business units with responsibility for all marketing, product development and sustaining the following:

-Developing a complete understanding of the marketplace and creating products programs superior to the competition.

-Working as key member of the business unit management team and involved in the strategic planning process with primary focus on strategic marketing and product planning.

-Plan development and implementation for the market in coordination with the sales organization, and other business units.

-Responsibility for all related sales and marketing budgets and P&L.

-Working with principals and the team on improving product quality and enhancing the brand image.

-Responsibility for all marketing communications activities

-Leadership, goal setting and review, development and follow-up, performance, etc. for the team.

-Managing the entire product line life cycle from strategic planning to tactical activities

-Specifying market requirements for current and future products by conducting market research supported by on-going interaction with customers and non-customers.

-Driving a solution set across development teams through market requirements, product contract, and positioning.

-Developing and implementing a company-wide go-to-market plan, working with all departments to execute.

-Analyzing potential partner relationships for the product.