ZEPCOM is looking for a talented ‘Digital Marketing Manager’ for an e-commerce startup (incubated by ZEPCOM) operating in the ‘Organic Wellness’ space. He will be working with a globally distributed high-performance team and will be responsible for the management of all digital platforms, ensuring the success of our business objectives.
The ideal candidate must have:
- Solid understanding of ecommerce, PPC, SEO & SEM
- Working knowledge of web design principles, best practices, and content management platforms
- Demonstrated ability to development and execute sales and marketing strategies
- Excellent written and verbal communication skills
- Familiarity with analytical tools such as Google Analytics and Webmaster Tools
Responsibilities:
· Develop a comprehensive e-commerce marketing strategy
· Oversee management of all digital channels (including updates, design, and user experience)
· Manage day-to-day digital marketing operations
· Oversee customer service
· Conduct and report analysis of site and social traffic
· Establish and monitor ROI and KPIs
· Create, maintain, and implement digital marketing and editorial calendars
· Oversee Paid and Organic digital/social advertising campaigns
· Maintain effective, cohesive, and engaging brand messaging
· Update and manage company blog, e-newsletter, and social media (including regular posts, news, job listings, etc.)