We are seeking an experienced and proactive Shopify Store Manager to oversee and enhance our e-commerce presence. As a key member of our team, you will manage the daily operations of our Shopify store, ensure optimal site performance, and maintain a smooth and secure customer experience. This role is ideal for someone with a strong grasp of Shopify tools and a passion for driving online sales in a niche market.

Key Responsibilities

1. Store Operations & Maintenance

• Manage all aspects of the Shopify store, including daily performance, product listings, collections, and navigation.


• Ensure the storefront remains visually aligned with the brand and communicates trust, quality, and biker-centric appeal.

2. Design & Customization

• Customise themes and layouts to enhance usability and reflect the rugged, performance-driven nature of our products.


• Regularly update visuals, banners, and product presentation to match seasonal collections or promotions.

3. Performance & UX Optimisation

• Monitor core performance indicators (site speed, mobile responsiveness, and conversion rates).


• Implement data-driven changes to improve load time, product discoverability, and checkout experience.

4. App Integration & Functionality Enhancements

• Configure and manage integrations for shipping, CRM, inventory, marketing automation, and analytics tools.


• Evaluate and implement third-party apps that improve efficiency or user engagement.

5. SEO & Marketing Coordination

• Optimise product pages and collections for search visibility using best-practice SEO principles.


• Coordinate with marketing to support campaigns, promotions, and influencer collaborations.

6. Technical Support & Troubleshooting

• Identify and resolve store-related issues swiftly to ensure uninterrupted operations.


• Conduct regular platform maintenance, backups, and updates.

Qualifications – Required

• Proven experience managing a Shopify store, ideally in apparel or niche consumer products.


• Strong command of Shopify features, apps, and ecosystem.


• Understanding of e-commerce UX, SEO fundamentals, and CRO tactics.


• Basic understanding of product sourcing and inventory management.


• Strong analytical mindset; able to interpret data to guide improvements.


• Highly organized, deadline-driven, and capable of independent execution.

Preferred Skills

• Experience with Shopify theme editing, HTML/CSS, and Liquid.


• Familiarity with apparel or gear-related e-commerce platforms.


• Visual merchandising or branding experience is a plus.

Role Type: Full-time, On-site Location: Lahore, Pakistan (or as applicable) Compensation: Competitive, based on experience