• Master’s/Bachelor’s degree in Marketing, Mass Communication, Business Administration, or related field.

• Minimum 5–7 years of experience in marketing communication, preferably in the banking or financial services sector.

• In-depth understanding of banking products and services.

• Strong command over brand management, corporate communication, and PR strategies.

• Excellent written and verbal communication skills (English and Urdu).

• Proficiency in digital marketing tools, content creation, and campaign analytics.

• Experience with regulatory compliance and media relations in the banking environment.

• Ability to work under pressure, manage cross-functional teams, and handle multiple campaigns simultaneously.

Key Responsibilities:

• Develop and execute the bank’s marketing communication and branding strategy in alignment with corporate goals.

• Manage and enhance the bank’s brand image across all communication channels (print, digital, outdoor, internal, and external).

• Create marketing and promotional content for various banking products and services.

• Coordinate with advertising agencies, media houses, and printing vendors for campaign execution.

• Lead internal communication campaigns to drive employee engagement and alignment with the brand.

• Monitor media coverage, handle PR activities, and prepare press releases and media kits.

• Ensure all marketing communication complies with SBP regulations and internal policies.

• Develop communication material for product launches, corporate events, and CSR initiatives.

• Supervise social media strategy and content aligned with the bank’s brand voice.

• Track and analyze campaign performance metrics and provide insights for improvement.